Why should you use social media to share your research?

Are you a researcher? Are you using social media to connect with your audience and share your research? If not, the NIDILRR-funded Model Systems Knowledge Translation Center (MSKTC) suggests you consider adding it to your KT strategy! According to MSKTC:

  • 90% of all media interactions are screen based,
  • 72% of internet users look online for health information, and
  • half of online health research is conducted on behalf of someone else.

These are great reasons to consider adding tools like Twitter, Facebook, and LinkedIn (among many) to your KT toolbox. Using social media can help you to engage with audiences to communicate your research and to learn about their healthcare needs.  Learn how to develop a social media plan through the MSKTC webinar, tools, and web clinic on Using Social Media to Promote your Research. http://msktcsci.blogspot.com/2016/01/using-social-media-to-promote-your.html

If you do use social media, please comment below and share your handle and your tips for social media success!

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